Brand Identity Kit | 40 Marks, 15 Cards, 6 Palettes

About this download

Three folders in one download. Forty editable logo marks, built from eight frame shapes with five ways of arranging the wording. Twelve business card designs at true 3.5 by 2 inch size, in 15 SVG files; three have backs. Six palette sheets, each holding five colours in five defined roles, with every hex value also written out as plain text for pasting into Canva, a website builder or a print order.

Everything is an SVG with real editable text: retype the wording, change the colours, export what you need. No font to install, no account to log into, no link that can expire. The marks and cards folders carry a contents.html so you can see those sets in a browser.

The ten page PDF guide is the part that turns files into a brand. It gives the order to work in - palette first, then one mark, then cards - and explains why doing it the other way round is how a logo ends up fighting the packaging. It covers the five colour roles and the proportions to use them in, turning one mark into the three versions a business actually needs, choosing two typefaces, and putting the result on cards, packaging, invoices and profiles.

It ends with the one page brand sheet: three marks, five hex values, two typeface names, one line describing the business. That page is the real deliverable, and it takes twenty minutes once the choosing is done. One honest limit in the licence: marks from this kit cannot be registered as trade marks, because the kit is sold to many people.